A true Proust madeleine for a generation, ARTHUR revolutionized the world of men's underwear in the 80s and is very proud to celebrate a great anniversary this year!
A French success story
BOLDNESS! This is what propelled ARTHUR to the rank of an essential brand in the 80s. Offering fancy underwear when everyone else is offering blue, black or white briefs, it obviously stands out! From college classes to La Défense offices, our boxer shorts have become bestsellers! Over the years, our unique style and humor have never left us. Our "Le Club" boxer shorts , with their interior jockstrap for support without compression, have become our signature model. For everyone who isn't afraid to be cheeky!
>> Discover ARTHUR boxer shorts
Family spirit from generation to generation
In 1992, our very first store opened in the very chic rue Victor Hugo in the 16th arrondissement of Paris, and from 1996 the ARTHUR style was distilled in France thanks to the franchise network. Today, 40 years, 40 stores! You can not make that up ! We would have liked to do it on purpose but we would not have succeeded.
Our stores are our soul. What has made our success, our strength... The smiling and warm welcome, attentiveness and quality of service have always been essential values for us. It is this authentic state of mind that makes our stores unique local businesses where conviviality is king!
40 years of sleeping together
Without bad puns, ARTHUR has been sharing your nights for 40 years! After the success of the boxer shorts, over the years we have developed our range of pajamas, socks, slippers and indoor clothing for the whole family. Elegant or deliciously regressive, ARTHUR pajamas are your best friend. 40 years of throwing away the dull shirts and suits of everyday life to make you jump into colorful pajamas, it's worth celebrating!
More beautiful nights ahead of us!
ARTHUR continues its adventure as an independent French brand with its timeless and quality pieces, always unique thanks to the creativity of the style team. For its 40th anniversary, ARTHUR chooses to reinterpret its emblematic pieces. A special collection imbued with the values that have made us successful: creativity, comfort, warmth and joie de vivre. Early customers will definitely recognize the house mascot.
ARTHUR is a lot of fantasy, quality, daring, comfort, joie de vivre... and after 40 years, you're still not at the end of your surprises!
